L'EDICOLA DI LOU - Stralci, cover e commenti sui telefilm dai media italiani e stranieri
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Netflix-killer: in Usa in calo gli abbonamenti a HBO, Showtime e Starz (-6%)!
"Is
Netflix
putting a dent in premium cable subscriptions? A new study suggests
that a growing number of consumers are opting to pay for standalone
Internet video services instead of subscribing to HBO or Showtime — although the data does not prove there’s a trend.
Total U.S. households that subscribe to
HBO,
Showtime,
Starz
and other premium TV channels
declined by 6 percentage points over an
18-month span, from 38% in March 2012 to 32% in August 2013, according
to a report from research firm NPD Group. Over the same period,
households subscribing to Netflix and other subscription video-on-demand
services including Hulu Plus and Amazon Prime Instant Video rose 4
percentage points, from 23% to 27%.
One big caveat to this report: The data does not demonstrate cause
and effect. NPD did not ask consumers if they dropped premium cable TV
services because they were switching to Netflix or other SVOD options.
Meanwhile, other studies have found that Netflix is additive to the
pay-TV bundle in general, and not a replacement. Furthermore, Showtime says it actually grew subscribers in the past
year — to hit 23 million at the start of 2014, up from 22 million a year
ago. HBO’s subscriber count in the U.S. has been flat at around 28
million, but the Time Warner-owned cabler says it, too, boosted sub
numbers last year (though a rep declined to release specifics). Starz,
for its part, said it added a net 1.2 million subs for the 12 months
ended September 2013, to hit 22 million.
Even so, premium channels’ distribution as a percentage of total U.S.
households is dropping — as is pay-TV more broadly — given that the
number of American homes is increasing. In August 2013, 86% of U.S.
households subscribed to cable, satellite or telco TV service, down from
88% in 2010, according to Leichtman Research Group.
NPD analyst Russ Crupnick, however, was comfortable speculating that
some consumers obviously are eliminating their premium-TV subscriptions
in favor of broadband-delivered video services. “As SVOD increasingly
strives to become a channel itself, viewers might consider it to be an
adequate substitution for other premium channels, or perhaps they are
switching to economize on their time and money spent,” he said.
Netflix had 31.1 million U.S. streaming subscribers as of the end of the third quarter of 2013,
up 24% from a year earlier. Netflix is set to report Q4 2013 results on Wednesday.
NPD’s report was based on a survey group with 7,500 respondents in
households with Internet access. The company said data is weighted to
reflect the U.S. population aged 13 and older.
(
Todd Spangler, 21.01.2014)
GOSSIP - Benson goes Cosmo! La Benson di "PLL" conquista la prestigiosa cover di "Cosmopolitan"
On steering clear of drugs while growing up in Hollywood:
“There are drugs and alcohol in my family on both sides, so I’ve seen
lives ruined, going to jail and all that. Once you start with any drug,
it can be an addiction – that’s why I never want to start and am not
even tempted, because that chain is relentless. And if it runs in your
family, you see how unglamorous it is. I would never want to be out of
control with my body.”
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