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lunedì 31 agosto 2015

NEWS - Rivoluzione, compagni! Nielsen si aggiorna - al contrario dell'Auditel di casa nostra - e monitora Netflix, Hulu e Amazon per sesso e età di pubblico

News tratta da "Uproxx"
Let’s be real: With the increasing prices of cable packages, many television viewers are cutting the cord and getting their content primarily from streaming services. Sure, they have to deal with spoilers, but that is a relatively small price to pay for fewer commercials and the ability to watch when they want. However, one downside to this has been the fact that Nielsen ratings haven’t taken streaming numbers into account when rating shows, so, even though you watched Happy Endings faithfully on Hulu, it didn’t matter.
Well, it seems that Nielsen is FINALLY updating their system and will take Netflix, Hulu, and Amazon Prime into account when ascribing a rating to a television show. According to the A.V. Club, not only will the company be tracking more than 1,000 shows’ streaming numbers, they will also be providing analytic breakdowns of the ages and genders of viewers, as well. The system isn’t perfect, however: They will not be taking international numbers into account, nor will it register views from mobile devices. In other words, if you’re streaming from your phone to your Chromecast, you aren’t doing your part.
While there are flaws in these improvements, this is still great news. Netflix original content like House of Cards, Orange Is the New Black, and Daredevil are bound to benefit, as well as shows like The Mindy Project that struggled to find a traditional audience before moving to Hulu.

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