L'EDICOLA DI LOU - Stralci, cover e commenti sui telefilm dai media italiani e stranieri
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Netflix-killer: in Usa in calo gli abbonamenti a HBO, Showtime e Starz (-6%)!
"Is
Netflix
putting a dent in premium cable subscriptions? A new study suggests
that a growing number of consumers are opting to pay for standalone
Internet video services instead of subscribing to HBO or Showtime — although the data does not prove there’s a trend.
Total U.S. households that subscribe to
HBO,
Showtime,
Starz
and other premium TV channels
declined by 6 percentage points over an
18-month span, from 38% in March 2012 to 32% in August 2013, according
to a report from research firm NPD Group. Over the same period,
households subscribing to Netflix and other subscription video-on-demand
services including Hulu Plus and Amazon Prime Instant Video rose 4
percentage points, from 23% to 27%.
One big caveat to this report: The data does not demonstrate cause
and effect. NPD did not ask consumers if they dropped premium cable TV
services because they were switching to Netflix or other SVOD options.
Meanwhile, other studies have found that Netflix is additive to the
pay-TV bundle in general, and not a replacement. Furthermore, Showtime says it actually grew subscribers in the past
year — to hit 23 million at the start of 2014, up from 22 million a year
ago. HBO’s subscriber count in the U.S. has been flat at around 28
million, but the Time Warner-owned cabler says it, too, boosted sub
numbers last year (though a rep declined to release specifics). Starz,
for its part, said it added a net 1.2 million subs for the 12 months
ended September 2013, to hit 22 million.
Even so, premium channels’ distribution as a percentage of total U.S.
households is dropping — as is pay-TV more broadly — given that the
number of American homes is increasing. In August 2013, 86% of U.S.
households subscribed to cable, satellite or telco TV service, down from
88% in 2010, according to Leichtman Research Group.
NPD analyst Russ Crupnick, however, was comfortable speculating that
some consumers obviously are eliminating their premium-TV subscriptions
in favor of broadband-delivered video services. “As SVOD increasingly
strives to become a channel itself, viewers might consider it to be an
adequate substitution for other premium channels, or perhaps they are
switching to economize on their time and money spent,” he said.
Netflix had 31.1 million U.S. streaming subscribers as of the end of the third quarter of 2013,
up 24% from a year earlier. Netflix is set to report Q4 2013 results on Wednesday.
NPD’s report was based on a survey group with 7,500 respondents in
households with Internet access. The company said data is weighted to
reflect the U.S. population aged 13 and older.
(
Todd Spangler, 21.01.2014)
«La prima serie televisiva al mondo con Gerard Depardieu»: lo ha
annunciato la tv privata russa Tnt presentando il seguito della sit-com
“Zaitsev+1”, molto popolare tra i giovani, con la partecipazione del
celebre attore francese, al suo debutto in una serie televisiva comica. Depardieu, che da circa un anno ha la cittadinanza russa,
interpreterà il ruolo di Jora, il padre del personaggio principale, un
giovane che soffre di sdoppiamento della personalità. «Partecipare a questa serie mi ha portato un grande piacere. È
magnifico sentire lo spirito della giovinezza. È un onore per me
recitare in “Zaitsev+1” » ha commentato la star, aggiungendo di
sentirsi “molto bene” in Russia. L’attore ha girato in francese e le sue battute saranno doppiate ma,
ha sottolineato ,«le frasi chiave che bisognava dire in russo sono state
trascritte per me su dei grandi fogli di carta».
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