NEWS - Netflix, la regina dello SVOD: quasi 8 ore alla settimana tra i suoi abbonati (Hulu poco più di 4, quasi la metà). La 3° stagione di "OITNB" più attesa di quella di "House of Cards" (64% vs. 59%)

News tratta da "Variety"
Netflix, for now, continues to be the clear and undisputed champ in the subscription video-on-demand ring. The SVOD service, No. 1 in terms of subscribers, leads in terms of hours of content viewed and overall customer satisfaction, according to a recent survey by Wall Street firm Cowen & Co. The research is based on a survey of 1,025 consumers conducted from Dec. 30, 2014, to Jan. 2, 2015. About 40% said they’re current Netflix subscribers.
Netflix customers reported watching an average of 7.7 hours of content per week — 1.9 times the nearest competitor, Hulu Plus, which came in at 4.1 hours. On a weekly basis, Amazon Prime Instant Video users reported viewing 3.5 hours, versus HBO Go with 3 hours and Showtime Anytime with 2.7 hours, the survey found.
In addition, Netflix was head and shoulders above other SVOD services — as well as pay TV — on customer satisfaction. On a 1-5 scale asking about user experience, Netflix received a 4.1 ranking, 22% ahead of Amazon Prime Instant Video and HBO Go (both at 3.4); cable/satellite providers (3.2); Showtime Anytime (2.9); and Hulu Plus (2.9).

The Cowen analysts, led by John Blackledge, on Friday upgraded Netflix to “outperform” (from prior “market perform”) based on the survey results, including optimism about the company’s 2015 originals slate. The Wall Street firm raised its price target on the stock from $360 to $382 per share. As of 12 p.m. ET, Netflix shares were up 2.4% for the day, to $331.40 per share.
According to the survey, of the current crop of Netflix originals, subs are most looking forward to the third seasons of “Orange Is the New Black” and “House of Cards,” with 64% and 59%, respectively, saying they plan to tune in. “HoC” Season 3 is slated to drop Feb. 27; “OITNB” is expected to return this summer.
Other top Netflix offerings that users said they expect want to watch, per the Cowen survey, included Disney/Marvel’s “Daredevil” series (17%), set to debut April 10; the fourth season of “Longmire,” the A&E crime drama Netflix picked up last fall (16%); and Netflix’s first original movie, the sequel to “Crouching Tiger, Hidden Dragon” from Weinstein Co. set for August 2015 (16%).
The survey also found that Netflix’s “Marco Polo,” which debuted in December 2014, has performed well. Roughly 14% of Netflix subs watched at least one episode of the historical drama, compared with about 10% who watched at least one episode of “House of Cards” within the first 10 days of its release. According to the Cowen survey, 65% of subs rated “Marco Polo” as “good” or “exceptional” (4 or 5 on a scale of 1-5).
The Wall Street firm also polled Netflix subscribers about whether they’d be willing to continue subscribing to the service if there was a price hike. Netflix announced a price increase in May 2014 for new subscribers to its most popular plan — by $1 per month, to $8.99 — but said existing subs would not be affected for two years.
On Cowen’s most recent survey, 62% said they would continue to pay for Netflix after a price increase. Of those, 21% said they would be willing to pay $3 or more per month (vs. 18% in Cowen’s February 2013 survey and 9% in its July 2013 survey). However, the Cowen analysts wrote, “Our survey data suggests pricing power among current NFLX subscribers, who are active users and appreciate the original content, but may not extend to non-subs contemplating signing up for the service.”
Netflix is scheduled to report fourth quarter 2014 results on Jan. 20 after market close.

GOSSIP - Accoppiata Galactica! Capodanno con Tricia Helfer-Katee Sackhoff e il loro tradizionale calendario per iniziative bene-fiche
It’s a big surprise for 2015 as geek goddesses Tricia Helfer and Katee Sackhoff get back to their tough-girl ways with a hot photo shoot for the 2015 Acting Outlaws calendar. We’re sure geeky enough to get very excited over this thing–especially since we thought the 2014 Acting Outlaws calendar was just a weird indulgence. Tricia Helfer and Katee Sackhoff are busy actresses who you wouldn’t really think have time to strike hot poses for a hotter calendar.
Well, we’re happy to be wrong. We’re also looking forward to seeing more of these built blondes outside of their amazing new calendar. Katee Sackhoff has a dedicated following that’s gone from her Battlestar Galactica stint on the small screen (Longmire too) to some epic sci-fi in last year’s Riddick. Tricia Helfer was also fatally femme on Battlestar Galactica, but didn’t have much luck with her short-lived cop series Killer Women this year. We’re expecting for her to stay in demand, too–and the same goes for the Acting Outlaws calendar. Check out a few pics below and get inspired to get a full year of these amazing pics…

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NEWS - Clamoroso al Cibali! "Tra 16 anni la tv tradizionale sarà estinta": il boss di Netflix dixit

News tratta Uproxx.com
According to a new study conducted by the research and consulting firm Centris Marketing Science, Netflix’s original series, led by Orange is the New Black, experienced a marked surge in viewership during the third quarter. According to the study, 72 percent of subscribers in the United States said that they watched at least some of Netflix’s original programming. The study doesn’t indicate how much or what shows that subscribers watched, but it did report that 57 percent of subscribers find the original content to be an important reason why they are Netflix subscribers.
Buoyed, perhaps, by this news, Netflix CEO Reed Hastings also signalled the death of broadcast networks, comparing it to the horse before the car:

“It’s kind of like the horse, you know, the horse was good until we had the car,” he said. “The age of broadcast TV will probably last until 2030.”

Hastings is also nonplussed by Nielsen’s plans to measure Netflix viewing based on the audio heard by Nielsen meters in Nielsen homes. Hastings claims those measurements won’t be very relevant because they will not measure viewing on tablets and other mobile devices.
Meanwhile, while viewers across all demos are sampling more and more original content, expect viewers above the age of 60 — the median age for a Longmire viewer — to sample even more now that Netflix is bringing the fourth season of Longmire to its service. Niche comedy fans will probably also turn out in droves from the Tina Fey comedy The Unbreakable Kimmy Schmidt, the sitcom Netflix recently took over from NBC.

PICCOLO GRANDE SCHERMO – Katee Sackhoff, dalle stelle al western (e poi all’horror)

Katee Sackhoff è la protagonista femminile di “Longmire” (su Retequattro domani, venerdì 2 agosto, l'ultima puntata della prima stagione), western metropolitano di provincia così distante dal cult stellare “Battlestar Galactica” dove l’attrice ha conosciuto la popolarità. I suoi seguaci, non pochi (quasi 140.000 su twitter - @kateesackhoff), la potranno ammirare prossimamente nel futuristico “Riddick” con Vin Diesel e nell’horror soprannaturale “Oculus”, al fianco di Karen Gillian (“Doctor Who”), previsto nelle sale nel 2014. (Notizia tratta dalla Newsletter di QuiMediaset)

L'EDICOLA DI LOU - Ci mette tutti nel Sackhoff: stasera sceriffa in "Longmire" su Retequattro, in tiro su "Regard Magazine"

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