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lunedì 15 dicembre 2014

NEWS - Crisi delle sit-com/2. 
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Articolo di Josef Adalian per "Vulture
Based on our conversations with a number of TV-industry veterans, Vulture would like to suggest this modest list of four simple rules for pulling out of this recession and avoiding a depression:

1. Don’t launch a comedy you don’t believe in and aren’t willing to get behind
The incredibly brief lifespans of ABC’s fall comedies Selfie and Manhattan Love Story (both of which will burn off their unaired episodes on Hulu), along with de facto cancellations of NBC newbies Bad Judge and A to Z, were easily predicted before the shows even debuted, mostly because of how their respective networks handled their launches. ABC slotted Selfie and Love Story Tuesdays from 8 to 9 p.m., depriving them of an established lead-in and pitting them opposite the biggest hits on both NBC (The Voice) and CBS (NCIS). NBC bundled the thematically dissimilar Bad Judge and A to Z together on Thursday nights opposite ABC’s juggernaut Scandal while simultaneously announcing their 9 p.m. time slot would be filled by The Blacklist come February. Add in the fact that none of the four shows got much of a promotional push over the summer, and it was pretty clear Alphabet and Peacock execs weren’t counting on long lives for any of the shows. Historically, such obvious burn-offs have been accepted as an unavoidable by-product of a broadcast business model in which widespread failure is baked in. Unlike cable nets, which generally have the luxury of focusing on just one or two big scripted premieres every quarter, the Big Four can find themselves rolling out upward of two dozen new and returning shows over the course of a single month. That’s by design: Networks take a lot of shots because, the theory goes, the more at-bats you take, the better the chance of getting a home run.
But, at least with comedies, maybe it’s time for networks to get out of the assembly-line business. The old model relied heavily on the idea of audience flow, where a sizable percentage of the viewers who tuned in for Friends or The Big Bang Theory would automatically stay tuned for the next one, two, or three comedies on a lineup. Lead-ins are still important — maybe more so than ever before — but we’re now in an age where, save for Big Bang and Modern Family, there simply aren’t blockbuster comedies that can reliably serve as launching pads for newer shows. With a shortage of comedy hits, networks shouldn’t be wasting their energies on shows they don’t believe in, and if they do love a show, they need to have a better game plan for it. Reasonable people can disagree about whether NBC’s lack of faith in its Kemper comedy was justifiable, but this much is certain: Wasting time and money on a show it didn’t believe in would’ve been a far bigger mistake.

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