NEWS - Netflix, la morte tua è uno spot! Il 74% disdirrebbe l'abbonamento se ci fosse la pubblicità, il 90% preferirebbe un aumento agli spot

News tratta da Mic.com

In 2015, Netflix CEO Reed Hastings said no ads were coming to Netflix. And let's hope he stays true to his promise, because the numbers are in, and people really don't want ads on the streaming service. In a survey of more than 1,200 people on Reddit, AllFlicks asked respondents if they would rather pay more for Netflix or see ads while they were streaming, and found that 90% would prefer a price hike instead of ads. Netflix did recently raise its monthly prices from $8.99 to $9.99 for new members, putting the increase into effect for existing members beginning July 20, according to an email from Netflix. According to the survey, the $1 increase is on target with what respondents would tolerate: 57% said if they did pay more, they would be willing to pay $1 to $2 more, with 22% going up to $2 to $3 and less than a quarter willing to shell out $4 or more. But what if Netflix decides someday to put ads on its site? Based on the survey, Netflix can anticipate a mass departure — 74% of the respondents said they would cancel their Netflix accounts if ads were introduced.